Apple

OverviewServed as a team lead on retail creative execution for major product launch cycles at Apple, supporting and shaping central brand art direction as it scaled across a global retail environment. Acted as a connective layer between leadership, brand, and retail stakeholders—stress-testing creative in real spaces, guiding art direction decisions with deep retail expertise, and ensuring clarity, consistency, and impact at scale.

Oversaw final execution from strategy through production, including print validation, color accuracy, and in-store signage systems. In parallel, contributed to the development of new retail programs, learning moments, and wayfinding frameworks—balancing simplicity, function, and brand integrity.