Michael Stark

Uniform Sport

ClientEverlane
Year2019
Role & CreditsGraphic Design, Art Direction

OverviewIn mid 2020 Everlane launched it’s first collection targeted to be an elevated approach to mens athletic wear. As a part of the umbrella brand of Everlane Uniform, Sport maintained it’s unprecedented 365 day usage guarantee that allows customers to return any product within the line if any stretching, shrinking, or signs of wear are noticed within the first year after purchase.

Uniform Sport animated wordmarkUniform Sport typeface specimenUniform Sport icon systemUniform Sport mobile campaign layoutsT-shirt designs for the Next Collective show off the illustration work on the back of a cream colored tee.Uniform Sport campaign across outdoor advertising panelsUniform Sport storefront campaignUniform Sport in-store campaign display