Michael Stark

The Next Collective

ClientEverlane
Year2020
Role & CreditsArt Direction, Graphic Design

Illustration
Dominic Kesterton

OverviewIn 2018 Everlane set out to remove virgin plastic from it’s entire supply chain by 2021. Today they are 90% of the way their goal. To finish the last 10% Everlane founded the Next Collective to support the ideas of people innovating to reduce the use of virgin plastic in every aspect production, from materials, to the supply chain.

The Next Collective Logo Type. Yellow background with off white letters.
The Next Collective typography and color systemThe Next Collective printed identity materialsT-shirt designs for the Next Collective show off the illustration work on the back of a cream colored tee.Waste Not typography poster displayed outdoorsAn illustrated hand pushing on a grid of lines that show that there is room for change.The Next Collective application website layoutThe Next Collective campaign displayed on outdoor billboards